Management & Strategy

This guide explains what active customers are and looks at how they are different from inactive customers.

This guide explains what average order value is in e-commerce.

This guide explains what average revenue per customer is and how it is calculated.

The serviceable addressable market (SAM) refers to the specific portion of the Total Addressable Market (TAM) that a business can realistically target and serve.

Understanding market segmentation helps marketing and sales teams to create more effective strategies.

A go-to-market (GTM) strategy is a comprehensive action plan that outlines how a company will successfully bring a new product or service to market. It serves as a roadmap for reaching target customers, maximizing sales, and achieving business goals effectively.

Sales lead generation is the first step in the customer acquisition process.