Management & Strategy

Understanding customer lifetime value answers the question: "What is a customer worth to us?"

This guide explains what customer acquisition cost is and why it's an important metric to monitor in business.

This guide explains what a board of directors is and what it does.

This guide explains what strategic analysis is, the factors that need to be considered, and the role of strategic analysis in the M&A process.

This guide explains what PESTEL analysis is, and why its a useful tool for analyzing a business.

This guide is designed to explain what Porter's Five Forces is and how it is used in the strategic analysis of a business.

This guide explains what the Ansoff matrix is and how it is used to better understand a company's expansion prospects.