Management & Strategy

This guide explains what product lines are and how they are used by businesses to cater to customers.

This guide explains the concept of the "click & mortar" business model.

This guide explains what active customers are and looks at how they are different from inactive customers.

This guide explains what average order value is in e-commerce.

This guide explains what average revenue per customer is and how it is calculated.

The serviceable addressable market (SAM) refers to the specific portion of the Total Addressable Market (TAM) that a business can realistically target and serve.

Understanding market segmentation helps marketing and sales teams to create more effective strategies.