Mergers & Acquisitions

In this guide we'll explain what return on ad spend (commonly abbreviated as ROAS) is and why it is useful for...

Understanding customer lifetime value answers the question: "What is a customer worth to us?"

This guide explains what customer acquisition cost is and why it's an important metric to monitor in business.

This guide explains what strategic analysis is, the factors that need to be considered, and the role of strategic analysis in the M&A process.

This guide explains what PESTEL analysis is, and why its a useful tool for analyzing a business.

This guide is designed to explain what Porter's Five Forces is and how it is used in the strategic analysis of a business.

This guide explains what the Ansoff matrix is and how it is used to better understand a company's expansion prospects.