Ansoff Matrix

Ansoff Matrix

An image of an assembly line representing how the Ansoff Matrix looks at a companies options for expansion.

Key Takeaways About The Ansoff Matrix

This guide explains what the Ansoff matrix is and how it is used to better understand a company's expansion prospects. Here are some key takeaways about the Ansoff Matrix:

  • The Ansoff Matrix is a popular tool for assessing an individual company's strategy. It helps stakeholders to visualize the relative attractiveness and the risks between different potential growth strategies.
  • The Matrix looks at expansion prospects from four perspectives: market penetration, product development, market development, and diversification.
  • The Ansoff Matrix is also sometimes called the product/market expansion grid.

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