Qualitative Analysis

Strategic Analysis

This guide explains what strategic analysis is, the factors that need to be considered, and the role of strategic analysis in the M&A process.

PESTEL Analysis

This guide explains what PESTEL analysis is, and why its a useful tool for analyzing a business.

Porter's Five Forces

This guide is designed to explain what Porter's Five Forces is and how it is used in the strategic analysis of a business.

Ansoff Matrix

This guide explains what the Ansoff matrix is and how it is used to better understand a company's expansion prospects.

SWOT Analysis

This guide explains what SWOT analysis is, how it is used, and why it is useful for assessing an individual business' competitive position.

Total Addressable Market (TAM)

This guide will look at the concept of total addressable market (or TAM for short). Our focus is on giving business owners a practical understanding of TAM and how it can impact their strategy as well as the valuation range for their business.