Qualitative Analysis

This guide explains what the Ansoff matrix is and how it is used to better understand a company's expansion prospects.

This guide explains what SWOT analysis is, how it is used, and why it is useful for assessing an individual business' competitive position.

This guide will look at the concept of total addressable market (or TAM for short). Our focus is on giving business owners a practical understanding of TAM and how it can impact their strategy as well as the valuation range for their business.

This guide explains organic growth vs inorganic growth. We’ll explain the difference between them and explain how each form of growth takes place. This guide covers concepts about mergers and acquisitions.

This guide explains what financial synergy is and why it’s important. Understanding financial synergies is important for understanding mergers & acquisitions (M&A). Financial synergy is what strategic buyers are looking to create in an M&A transaction.