Qualitative Analysis

Brand positioning refers to the deliberate and strategic efforts made by businesses to establish a strong and unique position in the minds of their target audience.

In this guide, we will look at the AIDA model, which is a model commonly used in advertising.

This guide explains what the 5 P's of Marketing are. First we will look at the framework...

This guide explains what a board of directors is and what it does.

This guide explains what strategic analysis is, the factors that need to be considered, and the role of strategic analysis in the M&A process.

This guide explains what PESTEL analysis is, and why its a useful tool for analyzing a business.

This guide is designed to explain what Porter's Five Forces is and how it is used in the strategic analysis of a business.