Quantitative Analysis

Understanding customer lifetime value answers the question: "What is a customer worth to us?"

This guide explains what customer acquisition cost is and why it's an important metric to monitor in business.

This guide explains what precedent transaction analysis is and how this valuation method works.

This guide explains what comparable company analysis is, how it works, and its place in the valuation of a privately held business.

This guide explains what football field charts are and the role that football field valuation plays in the valuation of a privately held business.

This guide explains how to value a private company based on the asset valuation method.

This guide explains what equity and enterprise value are and it explains the difference between them.