Management & Strategy

In this section we will define sales prospecting and help you to understand it in the context of business to business sales.

This guide explains what a sales pipeline is and gives readers a comprehensive understanding of how they are structured.

Sales lead generation is the first step in the customer acquisition process.

This guide explains what sales funnels are and how they are used by businesses to acquire leads.

If you are an entrepreneur, sales professional, or M&A advisor it's important to have a clear understanding about how a business generates its revenue.

This guide explains what SWOT analysis is, how it is used, and why it is useful for assessing an individual business' competitive position.

Bad hires cost more than you think. Discover how to avoid expensive hiring mistakes with smarter, more effective recruitment practices.