Management & Strategy

The serviceable addressable market (SAM) refers to the specific portion of the Total Addressable Market (TAM) that a business can realistically target and serve.

Understanding market segmentation helps marketing and sales teams to create more effective strategies.

A go-to-market (GTM) strategy is a comprehensive action plan that outlines how a company will successfully bring a new product or service to market. It serves as a roadmap for reaching target customers, maximizing sales, and achieving business goals effectively.

Sales lead generation is the first step in the customer acquisition process.

If you are an entrepreneur, sales professional, or M&A advisor it's important to have a clear understanding about how a business generates its revenue.

This guide explains what sales funnels are and how they are used by businesses to acquire leads.

In this section we will define sales prospecting and help you to understand it in the context of business to business sales.