Management & Strategy

Brand equity refers to the value a brand holds in the minds of consumers, which stems from their perceptions, experiences, and associations with the brand.

Brand positioning refers to the deliberate and strategic efforts made by businesses to establish a strong and unique position in the minds of their target audience.

In this guide, we will look at the AIDA model, which is a model commonly used in advertising.

This guide explains what the 5 P's of Marketing are. First we will look at the framework...

In this guide we will explain what churn rates are in business and how they impact growth.

Monthly recurring revenue (MRR) refers to the revenues a business generates that are on-going in nature.

In this guide we'll explain what return on ad spend (commonly abbreviated as ROAS) is and why it is useful for...