In this guide, we will look at the AIDA model, which is a model commonly used in advertising.

This guide explains what the 5 P's of Marketing are. First we will look at the framework...

In this guide we will explain what churn rates are in business and how they impact growth.

Monthly recurring revenue (MRR) refers to the revenues a business generates that are on-going in nature.

In this guide we'll explain what return on ad spend (commonly abbreviated as ROAS) is and why it is useful for...

Understanding customer lifetime value answers the question: "What is a customer worth to us?"

This guide explains what customer acquisition cost is and why it's an important metric to monitor in business.