Management & Strategy

Attract Top Candidates With Better Job Descriptions

An image of three prospective job candidates reading over job descriptions before interviews.

Key Takeaways: Writing Job Descriptions

A well-written job description is  a valuable puzzle piece that can significantly improve your hiring results. Whether you're scaling your team or refining your recruitment process, understanding how to craft clear and effective job descriptions can give your business a hiring advantage. Below are a few quick insights to help you grasp the most important takeaways before diving into the details:

  • Definition: A job description is a written summary of the responsibilities, qualifications, and expectations required for a particular role within your company.
  • Context: Job descriptions are a component of a company's hiring process. They are ultimately how a business presents a job as a career opportunity to prospective candidates and they also serve to prevent unqualified candidates from applying for jobs they are not qualified for.
  • Benefits: Well written job descriptions can actually improve a company's hiring process significantly because they set the stage for more productive conversations during the interview process. The more employees learn about the company, open job role, and the qualifications required, the better the quality of applicants typically produced.
  • Components: When writing job descriptions, companies should make sure to include information about the company's vision and how it creates value for customers, how the prospective candidate will fit into the organization, what the onboarding process will look like, the required qualifications the company is looking for, and potentially some information about compensation.

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How Job Descriptions Improve the Hiring Process

This section outlines how effective job descriptions directly support a smoother, more successful hiring process. Below are several ways a well-written job description can make hiring easier and more efficient for your business.

  • Increases job post performance: A detailed, keyword-rich job description is more likely to appear in search results on job boards and attract quality applicants. This increases visibility and boosts your chances of finding strong candidates faster.
  • Acts as a screening tool: Job descriptions help filter out unqualified candidates by clearly stating the required skills, experience, and expectations. This reduces time spent reviewing unqualified applications and ensures that hiring managers focus on high-potential applicants.
  • Clarifies expectations: When job responsibilities and organization goals are clearly outlined, both hiring teams and candidates enter the process with greater understanding. This alignment leads to more productive interview conversations because the candidates have more context about how they can potentially help the business achieve its goals.
  • Strengthens employer branding: A thoughtfully written job description can reflect your company’s professionalism, values, and culture. This helps attract candidates who resonate with your vision and are more likely to be engaged employees.
  • Reduces early-stage turnover: When candidates have a clear, realistic understanding of what the job entails from the start and what their first few months at the company would look like, they’re less likely to feel misled or overwhelmed once hired—potentially resulting in better retention during the first 90 days.

What Makes a Job Description Effective?

Writing an effective job description requires more than just listing tasks or qualifications—it’s about creating a clear, targeted message that connects the role with the goals of your business. The following elements can help ensure your job descriptions are informative, easy to understand, and aligned with your hiring objectives:

  • Clarity in role purpose and scope: Define how the position contributes to the company’s mission, what the overarching goals are, and why the role exists. This context helps candidates understand the broader impact of their work.
  • Specific, measurable responsibilities: Detail day-to-day responsibilities with language that clearly explains responsibilities and performance expectations. Candidates and hiring managers both benefit when job performance can be tracked against clearly stated responsibilities.
  • Required vs. preferred qualifications: Use a balanced approach by distinguishing between non-negotiable qualifications and those that are merely nice to have. This helps avoid unnecessarily limiting your applicant pool with job requirements that are too rigid.
  • Tone and formatting: Write in a direct, professional tone with consistent structure. Use bullet points, clear explanations, and concise language to improve readability for both human readers and job board software.
  • Avoiding internal jargon: Steer clear of company-specific acronyms or terminology that external applicants won’t understand. This makes the description more inclusive and easier to interpret for a wider audience.

Core Components of a Job Description

Every job description should contain a few essential elements that make it functional and informative:

  • Job Title: Use industry-standard titles that accurately reflect the role.
  • Summary/Overview: Provide a concise  description of the role’s purpose and how it supports your business goals. Make sure to explain what your company's vision is because candidates are drawn to companies working towards big interesting goals.
  • Primary Responsibilities: List specific, day-to-day tasks the employee will handle.
  • Required & Preferred Qualifications: Include the minimum education, experience, and skill requirements that an applicant will need to succeed in this job role. You can also list some "preferred" but not required qualifications. Make sure you clearly distinguish between them.
  • Onboarding Structure: It's helpful to briefly explain what the first 30-60-90 days at the company will be like. This helps prospective candidates visualize what it would be like working at your company. It's also helpful to clarify who the role reports to and how the team they are working on will be structured.
  • Work Environment & Location: Indicate remote/hybrid/in-office expectations and any travel requirements.
  • Compensation Range (Optional): If disclosed, this definitely helps set expectations and reduce negotiation friction. It also makes it easier to discuss compensation farther down the interview process and it reduces the chance that you will get to the end of your interview process and realize the candidate's salary expectations are not in line with what you're aiming to pay.

Legal Considerations in Job Descriptions

In addition to writing job descriptions that are informative and engaging, it's also important to ensure they follow legal and compliance guidelines.

While not legally mandated in all jurisdictions, job descriptions can serve as helpful documentation during employment disputes. Keep them clean and compliant:

  • Clarify classification (exempt vs. non-exempt) under labor laws.
  • Avoid implying guaranteed employment or terms like "permanent position."
  • Use neutral, ADA-compliant language when describing physical tasks.
  • Stay consistent with contractor vs. employee status to avoid IRS scrutiny.
  • Include at-will language where appropriate to reinforce employment terms.

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